Founded in 2005, Keller Sports has a clear objective of being the first point of contact for a sporty lifestyle. From the beginning, they focused on a selective choice of innovative and high-quality products. With sports and lifestyle products from more than 120 premium brands, Keller Sports wants to support its customers in the best possible way in finding the perfect products for outstanding sporting performance and urban lifestyle. In addition, customers are always up to date with the latest sports trends thanks to live events in the Brand Experience Store and the Keller Sports Guide. Today, numerous innovative Keller Sports Services pave the way for a conscious and sporty lifestyle.
Keller Sports offers with the online platforms Keller Sports and Keller x the best sports and lifestyle products, an exclusive premium membership and inspiring content. In the Keller Sports Store innovated brand experiences and unforgettable events are created. With Keller Studios customers can work out throughout Germany in versatile sports venues. With the Sports Rewarding app KELLER sMiles, customers reward themselves for their activities and can join new challenges.
Co-investor participated in the financing round in 2018 as one of the main investors with an investment in the double-digit millions range. Keller Sports will thus be able to accelerate its expansion and further promote the expansion of the premium positioning as well as the initiatives Keller x, the digital service KELLER sMiles and the premium membership.